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Authors

By

Joe Stanhope

with Dave Frankland,

Molly Murphy

© 2018 Forrester Research, Inc. and/or its subsidiaries. All rights reserved.

Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management requirements frequently overwhelm organizations’ resources and processes. To address this long-standing challenge, customer intelligence professionals are looking to a new class of applications called tag management systems (TMSes) to efficiently add, edit, and remove tags from websites. This report identifies the benefits derived by TMS practitioners, the landscape of vendors in this young market, and key factors for evaluating and differentiating solution options.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

This report is available for individual purchase ($499 USD).

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